Case Study
EY Entrepreneur Of The Year
A comprehensive branding and advertising campaign for EY's prestigious global awards program celebrating entrepreneurial excellence—spanning billboards, event signage, digital assets, and promotional materials.
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The Challenge
EY's Entrepreneur Of The Year is one of the most prestigious business awards programs globally—the visual identity needed to match that gravitas. The campaign had to span physical and digital touchpoints while celebrating diverse entrepreneurial achievements without feeling generic.
Our Approach
We developed a comprehensive branding campaign spanning billboards, event signage, and promotional materials, all centered around bold, confident typography that commands attention. The design uses striking, high-contrast layouts that celebrate entrepreneurial excellence without feeling corporate. Deep golds and rich blacks convey prestige and accomplishment, drawing focus to honorees and key messaging.
The layouts are intentionally dynamic with asymmetrical compositions that suggest innovation and forward momentum. Every element maintains a cohesive visual language that elevates the program while honoring diverse achievements across industries and geographies.
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