Case Study
The Zachary Group
Expert insurance advisors providing comprehensive risk management and business protection solutions across North America. We designed a modular digital platform that speaks to diverse industries—real estate, education, construction—while maintaining brand cohesion.
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The Challenge
The Zachary Group provides insurance across diverse industries—real estate, education, construction—which meant speaking to vastly different audiences simultaneously. They needed a platform that could serve all of them without feeling generic or diluted.
Our Approach
We organized their offerings using a modular card-based layout where each industry gets its own visual identity through custom iconography and color accents. This lets different audiences immediately recognize their sector while maintaining brand cohesion. The homepage uses a dynamic filtering system that lets visitors self-select their industry, instantly reconfiguring content to show relevant services.
We directed custom photography featuring real business environments—construction sites, educational facilities, restaurant kitchens—rather than generic stock imagery. The layout adapts aggressively across breakpoints, shifting from multi-column grid on desktop to linear, swipeable cards on mobile.
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