Case Study
Pacific Life
A comprehensive presentation design system for Pacific Life's insurance and financial services division, transforming complex insurance concepts into digestible, sophisticated visual narratives that close deals.
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The Challenge
Pacific Life needed presentation materials that could make complex insurance concepts digestible without losing sophistication. The existing decks were dense, text-heavy, and didn't reflect the caliber of the product being presented to prospective clients.
Our Approach
We built strong visual hierarchy using bold typography for key messages and muted tones for supporting details—guiding the eye exactly where it needs to go. Each slide follows a consistent grid system that creates rhythm, making it easier for audiences to parse information quickly. Pacific Life's brand colors are used as strategic accents rather than overwhelming the slides.
The result is a presentation system that elevates their business development with clarity and polish, making complex products feel accessible and compelling to prospective clients.
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