Case Study
Zachary Construction Group
A comprehensive brand identity and digital presence for a premier general contractor, built from the ground up—website, internal systems, marketing collateral, and brand development that positions them to compete for major contracts from day one.
Timeline
Creative Team
Type of Work
Tech Stack
Type of Work
The Challenge
Zachary Construction Group came to us at their inception—they needed everything built from the ground up. Not just a website, but an entire brand identity that would let a brand-new firm walk into competitive bids alongside established companies and look like they belonged there.
Our Approach
We started with the foundation: a bold, geometric logo that communicates strength and precision—essential qualities in construction. The typography is clean and industrial, using a sturdy sans-serif that feels solid without being heavy-handed. The color palette centers on deep charcoal and construction orange, creating high contrast that commands attention while staying professional.
Beyond the website, we architected their entire digital ecosystem—SharePoint servers, internal documentation, marketing materials—ensuring consistency across every touchpoint. The result positions them as serious professionals from day one, helping them compete for major contracts alongside established firms.
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